Such innovation revitalises the brand’s offerings and keeps customers constantly coming back for more. There are more than 200 different flavours and editions of Kit Kat, with most of these being produced in Japan. The latest craze in Kit Kat fandom has been the unique flavors of Kit Kat available in different markets. Product innovation with special flavors available in different markets get people interested in trying and collecting them all Especially in an industry saturated with substitute products, a memorable tagline can shift consumer preference in favour of such a product. Word-of-mouth tip: A simple and meaningful tagline is important in differentiating a brand in a meaningful way. Such aggressive branding drives across a consistent message that becomes ingrained in the consumer’s mind. Kit Kat prominently features its tagline on the packaging of each individually wrapped chocolate, and in all its online and print advertisements too. With such a catchy tagline, Kit Kat has branded itself as the go-to social snack for people of all ages.

Kit Kat’s tagline is a simple and memorable one that effectively communicates the brand’s vision. Close to 60 years later, its effect is still profound. First launched in 1958, the classic tagline has been one of the most successful brand slogans in history.

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